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    November 21

    机器无法理解潜台词

    To hell with context, give me subtext!
    　　By JobMachine
    　　
    　　I’ve been racking my brain lately trying to understand why some aspects of Competitive Intelligence (especially in the Human Capital space) simply can not be automated. As many of you know my team and I have already solved the problem of automating much of our Secondary Research with robots that gather Internet Research and process data on a continuous basis 24/7 365 (see Rob's article on ERE http://digbig.com/4fgxf). Since that is now working (with very little blowback and only a few minor ongoing adjustments) I have been brainstorming on how to proactively automate the gathering of the deeper Business Intelligence we do.
    　　
    　　This deeper primary research BI data can only be obtained via either HUMINT or through assembling pieces of dissociative information from the Internet. Collecting this highly complex data from a myriad of online sources and assembling it into one relevant piece of useful information is an extremely manual, labor intensive process. It requires something which is not yet obtainable from a computer and that is the ability to creatively interpret subtext.
    　　
    　　Context is the physical text surrounding a word, sentence or paragraph. In other words, its explicit therefore you can physically read context and thus a search engine could index keywords against it. Subtex, however, is the implicit or underlying meaning of text. You can not “read” subtext, it must be interpreted though either inference, intuition, knowledge of the stated subject matter, educated guessing or by making assumptions as a result of logical leaps. This kind of soft information must still be creatively interpreted by a human with enough knowledge of the landscape to be able to make logical leaps.
    　　
    　　Search engines have not yet been able to infer meaning from the pages they index. I’m waiting, with baited breath, for a solution that approaches the artificial intelligence needed to successfully extract “meaning” from pages. I have hopes MSN will solve it first MSN’s SRC shows promise: http://rwsm.directtaps.net/but regardless of who does it, the sooner the better! And I don’t mean a search engine that can summarize keywords. I mean one capable of extracting the subtext of the written message. This would then allow me to plug in the final piece – adding information like what can be collected from a tertiary source (articles, published research, news, TV, references, bibliographies) to our phone and Internet research. With that we could then have a small cadre of very smart analysts winnowing all relevant information and interpreting what’s left so we can make some exceptionally targeted Human Capital decisions.
    　　
    　　By the way, if you want to be part of this, I’m seeking an Elicitation expert to join my team. If you love gathering Primary Intelligence via HUMINT, Social Engineering and Interviewing but without using Pretexting or Rusing, and you want a job that will get you leaping out of bed in the morning, you HAVE to check this Job out: http://digbig.com/4fgwy

    12:37 PM | Add a comment | Permalink | Blog it | 海外狮咆
    November 09

    按需定制的竞争情报 (AdGooRoo系列之一)

     

    Richard Stoke 是 AdGooRoo 的总裁

    AdGooRoo向 Google AdWords 广告主提供竞争情报, 揭示竞争对手如何使用 Google  AdWords 服务, 帮助广告主进行决策优化.

     

    源文档 <http://www.seoradio.com/20041207-adgooroo-adwords-competitive-intelligence.html>

     

     

    AdGooRoo 的广告词

    AdGooroo Knows!

     

    AdGooroo never rests. By crawling the Web 24-7, tracking the competition's every AdWords move, it accurately plots out who the leaders are in your industry, what keywords they're targeting and how much they're bidding on each one. AdGooroo even delivers AdAlerts straight into your Inbox to give you a heads-up if a competitor adds a new keyword or changes a bid on an existing one.

     

    That precious information then guides your decisions and empowers your AdWords campaign. With AdGooroo, you'll base decisions on facts, not on guesses. Results: more coverage, increased traffic, new customers and healthier profits.

     

    源文档 <http://www.jupiterevents.com/sew/toronto05/adgooroo.html>

     

    AdGooroo能做什么

     

    AdGooroo can answer a variety of strategic marketing questions, such as:

     

    * Where, when, and how much are my competitors advertising?

    * What new competitors are entering my industry?

    * What new campaigns have my clients, prospects, or competitors launched in the past week?

    * What keywords are my competitors targeting?

    * How am I positioned relative to my competitors on my most profitable keywords?

    * Are any of my competitors making unauthorized use of my trademarks?

    * How have my competitors changed their ad copy over time?

    * How does my campaign compare to my top competitor’s?

     

    Specific features include:

    * Historical archive of competitors' ads

    * Trademark infringement search

    * Industry map

    * Detailed Keyword map

    * Detailed analysis of competitors' campaigns

    * Compare two campaigns in a side-by-side fashion

    * Diagnose "unhealthy" keywords and get recommendations on how to correct them.

     

    源文档 <http://www.threadwatch.org/node/187>  

     

     

    4:47 PM | Add a comment | Permalink | Blog it | 海外狮咆
    November 08

    Weblogs, data collection and tools I use(瑞士)

    “海外狮咆” 栏目将同步介绍海外对竞争情报机会的洞察和把握、他们的CI工作经验及心得. 下面是来自一位瑞士人介绍情报收集的常用工具, 可以借鉴使用.

     

    nicolas nova

     

    Yesterday I attended a presentation about dangers and opportunities fostered by weblogs (of course ‘danger’ is where the emphasis where). One of the most interesting presenter was certainly David Sadigh from IC Agency (internet marketing firm in Geneva) in the sense that his presentation achieved to show how weblog and their corollary tools (e.g. search engine a la technorati/blogpulse) could be used for marketing/data collection/competitive intelligence issues. His pragmatic view of how using such tool was very refreshing among those talks who more focused on conservative topics.

     

    This made me think about my own practices about intelligence gathering; which are certainly close to what to do, except that the focus is less business-oriented but rather purposely aimed at being part of a research community, finding new information about specific topics and in the end discussing about innovation. But the approach is the same.

     

    Then I made a quick list of the tools I used on a daily basis for various purposes connected to my research activities (be it for my phd funded by public fundings or for my R&D projects for private copmanies):

    Scientific database/search engines: web of science, scopus, citeseer (+ less professional but useful: google scholar)

    I should make the same list for statistical sources.

     

    4:20 PM | Add a comment | Permalink | Blog it | 海外狮咆
    October 21

    Jerry P. Miller

     

    Jerry P. Miller
    Director
    Competitive Intelligence Center
    Simmons College
    300 The Fenway
    Boston 02115-5898
    Phone/Messages: 617-521-2809
    Fax: 617-521-3141
    Email: jmiller@simmons.edu

    Jerry P. Miller is the Director of the Competitive Intelligence Center at Simmons College and has served on the Simmons faculty since 1989.

    The director's office is located in Room 205C in the newly-opened beige and white Palace Road Building on the main college campus (see campus map). From the college parking lot, enter the left-hand/north entrance and walk up to the second floor. Once on that floor, turn left and go through the set of double doors, then turn right twice and go to the end of the hall in the last room.

    Educational Background

    The University of Michigan: Ph.D.

    The University of Michigan: M.S. Information Studies, 1986

    St. John's Seminary: M.Div. Theology, 1973

    Sacred Heart Seminary: B.A. History, 1970

    Current Research
    Dr. Miller is beginning a study on the characteristics of the information technology infrastructure within firms that practice competitive intelligence successfully. He will interview the director of both competitive intelligence and information resources, asking them questions regarding the strengths and weaknesses of these two functions. Confidentiality will be assured.

    Presentations

    How to Perfect CI Performance & The Current Status of the CI Profession. Strategic Research Institute. First Annual Telecommunications Business Intelligence Summit. Houston, TX December 9, 2004.

    Competitive Intelligence: Overview & Basic Analytical Techniques. North Carolina SLA Chapter Meeting. Chapel Hill, NC. November 19, 2004.

    Competitive Intelligence: Overview.   Fairfield County SLA Chapter Meeting.   Stamford, Conn. November 16, 2004.

    Competitive Intelligence: Overview & Primary Information Source and Basic Analytical Techniques. Qualcomm Inc. San Diego SLA Chapter Meeting. November, 9, 2004.

    Competitive Intelligence: Overview & CI Skills. First Energy of Akron. Cleveland SLA Chapter Meeting. November 5, 2004.

    Counterintelligence. Competitive Intelligence 2004: Frost & Sullivan 11 th Annual Executive Summit, West. Rancho Mirage, CA. October 19, 2004.

    Conduct Intelligence to Gain a Competitive Advantage. Keynote address at the 2004 eBRC Conference. September 22, 2004. University of Tampere. Tampere, Finland.

    How to Perfect CI Performance & The Current Status of the CI Profession. The First Annual Advertising Business Intelligence Summit. The Strategic Management Institute. June 28, 2004. The Warwick Hotel. New York, N.Y.

    How to Perfect C.I. Performance within Pharmaceutical Firms. The Center for Business Intelligence Conference on Competitive Intelligence for Bio/Pharmaceutical Companies. June 8, 2004. Marriott London Regents Park. London, U.K.

    Keynote Address: How to Perfect CI Performance: Best Practices & Strategies. Competitive Intelligence for Healthcare: Strategies for Changing Times. May 20, 2004. The Nonatum Resort. Kennebuynkport, Maine.

    Thought Leader. Frost & Sullivan's 11 th Annual Executive Summit. May 17-18, 2004. Hyatt Regency Hotel. Miami, FL.

    Competitive Intelligence (CI): Overview, Trends, Developments, Primary Research, &
    Basic Analytical Techniques delivered to 23 executives of the Copyright Clearance Center on April 26, 2004 in Danvers, MA.

    Best Practices & Trends in CI: An International Comparison with Jonathan Calof. SCIP04 Annual International Conference. March 24, 2004. Hynes Convention Center. Boston, MA.

    How to Perfect C.I. Performance within Pharmaceutical Firms. The Center for Business Intelligence Second Annual Conference on Competitive Intelligence for Bio/Pharmaceutical Companies. January 22, 2004. Philadelphia Marriott. Philadelphia, PA.

    Current Status of Competitive Intelligence. Presentation given to members of the United States Telecommunications Training Institute. July 1, 2003. Simmons College. Boston, MA.

    Member, Competitive Intelligence Roundtable Discussion. 2003 Annual Conference of the Special Libraries Association. June 9, 2003. New York Hilton & Towers. New York, NY.

    Competitive Intelligence meets Knowledge Management. National Online Meeting. May 7, 2003. New York Hilton & Towers. New York, NY.

    The Status of CI after the Dot.com Burst, 9/11, and the Recession. Academic Conference. SCIP Annual Conference. March 15, 2003. Anaheim Marriott Hotel. Anaheim, CA.

    How to Optimize the Structure of the Intelligence Function in Science-Based Firms. Also, Co-Chair, Business & Competitive Intelligence for Bio/Pharmaceutical Companies sponsored by the Center for Business Intelligence Conference. January 23, 2003. Sheraton Rittenhouse Square, Philadelphia, PA.

    3:17 PM | Add a comment | Permalink | Blog it | 海外狮咆